Ford Case Study Example | Topics and Well Written Essays - 500 words

Ford - Case learning Exampleullaly, the CEO, implemented included employee reduction and other cost of output reduction techniques, shrinking its production finished asset divestitures, as well as noticeable strategic maneuvers all deemed at avoiding government activity bails and loans. Most importantly, Mullaly focused on building a higher customer base by convergency nameplates. As a matter of fact, fords management saw product diversification as a obstacle to success as it dilutes core brand names. Therefore, Mullaly enlarged on some brands whose c valuation by customers outdid the rest, such as the Taurus model. Noteworthy, the success of ford is more leaned on customer base expansion, through brand improvement than in any other strategy. For instance, having capture that demand for modest cars was increasing, ford responded by majoring on little cars despite their low average returns.Veritably, fords prosperity would contract been more if they had focused on market and promoting their nameplates but altering the branding a little bit to capture the whole market, placing small car market in their forefront. The marketing plan below is an alternative solution.Lamb et al (2014) asserts that marketing plan should include a mission statement that is not only effectively stating the companys objectives n but also exclude marketing myopia. Therefore, the mission statement needs be base on customer satisfaction based on a SWOT analysis of the firm and application at large. A high market share would be obtained by having several luxurious small cars but insist on lowering can consumption. In addition to brand reduction, Ford should have realized that the recession was worse in US than in other economies. Therefore, emphasize more growing the global market. A good target should be developing economies where vehicle market is characterized by warmness class. With invention of small cars, the middle class can easily be captured by reduced fuel consumpti on. Technological advancement of fuel